RCGP offers you the most cost effective methods of reaching GPs and primary care professionals with a comprehensive portfolio of print, digital and eBulletin advertising packages to suit all of your campaign requirements.

Reach over 50,000 RCGP members via the College's print publications and eBulletins, and an even wider audience of primary care professionals via the College's digital platforms.

Details of each channel are below. However, do get in touch to discuss your campaign requirements - we can create a bespoke package to suit your budget and campaign objectives. Call 0161 872 6667 or email

Advertising channels

Print advertising

Advertise across the College's three print publications:

  • British Journal of General Practice (BJGP) - The College's research journal, published monthly
  • GP Frontline - The College's member magazine, published quarterly
  • InnovAiT - The College's training journal, published monthly



The British Journal of General Practice (BJGP) is an international journal publishing research, debate and analysis, and clinical guidance for family practitioners and primary care researchers worldwide. It is specifically focused on issues of GPs and directly applicable to the day to day needs of practising GPs. It supports and encourages the highest possible standards of general medical practice and BJGP draws upon over 60 years of publishing expertise and has established itself as one of the leading Journals of family medicine in the world.

The Journal's 2017 Impact Factor is 3.261, making it one of the most highly cited primary care journals in the world.

  • Published monthly, it has a distribution of approximately 53,000 and is distributed to members, fellows, and associates of the RCGP, opinion forming leaders in the UK, health organisations, and subscribers in more than 40 countries worldwide.
  • It is the official means by which the College speaks to its members and is read by key decision makers and opinions leaders.
  • Each month the issue (48 pages) contains a forum for letters from GPs, research summaries, reviews, debate and analysis, clinical intelligence and appointments, conference and course information.
  • Our research summaries are of key, peer reviewed papers, linked to the full report which is published online on the BJGP website.


The BJGP is the official journal of The Royal College of General of Practitioners and as such is received by all members of the College and personal subscribers.

RCGP members regularly rate the BJGP as the most valued and most accessed member benefit as it has a vital role in helping doctors keep up to date with medical developments, new drugs, treatments and medications.

GPs provide primary and continuing medical care for patients in the community. They can run specialist clinics within a practice for patients with specific conditions, and increasingly work as part of a team alongside other healthcare professionals, including community health doctors, to discuss care options for patients and their families and help patients to take responsibility for their own health. GPs who are partners in a practice are also responsible for the running of the practice, which involves a range of administrative activities, such as employing staff, managing contracts and working within strict budgets.

GPs play a key role in commissioning healthcare, organising preventive medical programmes for patients as well as promoting health education. They are also required to meet government targets, manage resources to meet those targets and keep abreast of developments in pharmaceutical products.

The BJGP also has an impressive and growing number of non RCGP members who regularly subscribe.

Every issue includes the following contents and features:

  • Editorial and Letters, topical and issue focused editorials and reader correspondence
  • Research, presented as summaries, written by the authors of the papers which are published in full on the BJGP website
  • Out of Hours, a variety of material to stimulate, entertain and inform
  • Debate and Analysis, authoritative and often controversial writing on topical, clinical and policy matters
  • Clinical Intelligence, a range of clinical information based on recently published guidance and reviews
  • Classified jobs, courses, conferences and events

Why advertise in the BJGP?

  • Offers a very targeted audience of qualified and practising GPs
  • Cost effective channel for communicating with large numbers of increasingly influential GPs
  • Its readership represents easily the largest membership base of practising GPs
  • Consistently rated as the most valued member benefit by RCGP members
  • Consistently ranked as the most accessed member benefit by RCGP members
  • Offers very engaged, stable and loyal readership, meaning more attention will be paid to your advertisement
  • Cost per thousand rates are amongst the best
  • Advertising to editorial ratio significantly improves readership of your advert
  • BJGP is recognised as a valuable and trusted source of important information by its readership
  • BJGP has a reputation for delivering the high quality information and research which influences clinical practice
  • Advertisements have a shelf life, long beyond the current issue

Advertising options

The Journal offers display and classified advertising, carrier sheet advertising, as well as inserts which can be targeted to any regions you may want to reach, nationally or internationally. To get the best deal, spread your advertising campaign over a number of issues to get significant volume discounts.

Contact us for information on rates and discounts
E:  |  T: 0161 872 6667

We offer a 10% discount to registered charities, agencies, fellows, members and associates of the RCGP. All prices are subject to VAT.




GP Frontline is the College’s quarterly member magazine, providing a voice for both the College and its members. The magazine is circulated to 50,000 RCGP members, providing a tangible membership benefit that helps the College better communicate the wide range of benefits and services it provides to GPs and the sector, while also highlighting the great and varied work of our members.

Why advertise in GP Frontline?

  • Offers a very targeted audience of 50,000 qualified and practising GPs
  • Provides a cost effective channel for communicating with large numbers of increasingly influential GPs
  • Its readership represents easily the largest membership base of practising GPs
  • Its informal tone offers a very engaged readership meaning more attention will be paid to your advertisement
  • Its low cost per thousand rates offers unrivalled value for money
  • Its low advertising to editorial ratio significantly improves the readership opportunity for your advertisement


InnovAiT is the RCGP's training journal promoting excellence in primary care through quality education and has a monthly circulation of c12,000.

Aimed predominantly at GP trainees, InnovAiT rotates through the whole RCGP curriculum on a three year cycle. It's also an invaluable resource for newly qualified GPs and GP trainers.

Each issue covers two clinical themes and one non clinical area. Regular features include:

  • News section highlighting important policies, research and guidelines
  • GP career profiles and insights from GPs at different stages in their careers
  • Exam tips for the MRCGP assessments
  • Applied Knowledge Test (AKT) questions to enable readers to check their own knowledge
  • 10 minute scenarios that can be used for tutorials, personal learning or discussion in groups

View the InnovAiT advertising ratecard [PDF]

Digital advertising

Advertise across the College's digital platforms:



BJGP and BJGP Open are searchable resources of the internationally acclaimed British Journal of General Practice, which includes all copies of BJGP published since the 1950s, receives over 390,000 page views and 160,000 unique page views each month. Super leaderboard and MPU spaces are available across both platforms. is the online platform for the Journal. is the open access platform, providing an extensive range of further research papers. Booking this option, ensures advertising across both platforms.


RCGP Learning is the College's key resource for educational and CPD provision. It receives over 2 million page views and 358,000 unique page views each month offering a fantastic opportunity to help build your brand to this large audience. This is the College's platform for its online learning modules, providing CPD to over 100,000 GPs and primary healthcare professionals.




The RCGP accepts digital advertising on it courses and events pages. Attracting c10,000 page views each month.

Please note, we do not accept digital advertising of non-RCGP courses or course providers. Non-RCGP course providers may seek RCGP Educational Accreditation, for which successful applicants will receive some digital signposting opportunities within a dedicated and clearly identified area of the RCGP website. Further details are available from the RCGP Accreditation team.

To discuss these options in more detail or as part of a wider advertising campaign, call 0161 872 6667 or email

eBulletin advertising

The RCGP accepts advertising across the following eBulletins: 

There are three Learning eBulletins per month, highlighting the latest learning resources from the College - one is dedicated to eLearning resources. It is sent to over 26,000 (actively opted-in) GP members, including GP trainees. We can customise content depending on the recipient’s member grade. Open rates are typically 25%. Adverts take the form of a leaderboard, immediately underneath the email masthead. 

This monthly eBulletin highlights the latest papers and articles. The BJGP eBulletin is sent to over 30,000 (actively opted-in) GP members, including GP trainees. Open rates are typically 27%.

This monthly eBulletin highlights the latest GP recruitment opportunities and is sent to c18,000 (actively opted in) GP members. Engagement is very high with open rates typically 25%, with similar click-to-open rates.

To discuss these options in more detail or as part of a wider advertising campaign, call 0161 872 6667 or email

Recruitment advertising


Advertise your GP and practice staff vacancies with RCGP Jobs and reach over 50,000 GPs including established, newly qualified and trainee GPs.

Spend your recruitment budget wisely – RCGP Jobs will save you money and provide the most effective advertising to help you fill your vacancy.

Not only can you place an advertisement within the printed version of BJGP, which has the largest distribution of any GP magazine or journal of over 50,000, we can also include every new job listing in the RCGP Jobs eBulletin, sent to over 18,000 GPs each month. This, along with RCGP Jobs, the College’s online jobs and recruitment service, competitive pricing and a restricted number of agency advertisers makes RCGP Jobs the most effective way of filling your vacancies. Full details and pricing

To advertise your vacancy, call 0161 872 6667 or email

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