Bright Ideas Award Winners 2018

The RCGP recognises GPs, practices, and patients who come up with ideas that improve efficiency and reduce workload in primary care with Bright Ideas Awards. At the RCGP we want new approaches to be recognised, celebrated and spread. 

This year the RCGP sought to capture and share Bright Ideas in general practice which showed qualitatively or quantitatively that they have benefitted the practice in one or more of the following areas:

  • Pioneer Award – these recognise and celebrate ideas which are at the forefront of healthcare and pushing the boundaries of general practice.
  • High Impact Award – this award recognises and celebrates ideas which have taken a fresh approach to addressing the challenges currently facing primary care and have demonstrated tremendous value.

The 2018 Bright Ideas winners are: 

Bright Ideas Award Winners 2018


  • Dr Muhammed Akunjee, (Pioneer Award) 
    ProActiveGP Virtual Clinic, a solution which makes contacting patients more efficient, automated, and safer and reduces face-to-face GP appointments through pre-emptive SMS messaging, freeing them up for patients with more pressing clinical needs
  • Shirley Bull (High Impact)
    A low-cost method of behavioural psychology to reduce missed appointments at her practice in Sutton Coldfield, Birmingham. 

Northern Ireland

  • Dr Rose McCullagh (High Impact)
    CBT Pain management course, a proactive approach to treating pain, which reduces long waiting times for treatment at a pain clinic


  • Dr Shawkat Hasan (Pioneer Award)
    Career Start GP Programme, A programme designed for First5 GPs, which allows a combination of a practice job and a specialty element together with protected continuous professional development time to undertake a specialist diploma 


  • Dr Sue Goodfellow (High Impact)
    Improving patient services through co-production with our Patient Participation Group, online access to clinical advice for all appointment requests for GPs and Advanced Nurse Practitioners to ensure those patients with the greatest health need are dealt with first, and face to face appointment time is used appropriately, with the most appropriate health care professional.
  • Dr Arfon Williams (Pioneer Award)
    Improving Capacity in General Practice, a combination of several small, unassuming practice modifications which together brought, sustainable workload for the team, increased morale, and increased patient satisfaction



Career Start GP Programme for First5 GPs

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Previously, no formal system was in place to support and mentor newly qualified GP Trainees in their first few years of independent working. To address this issue, the Career Start GP Programme at NHS Tayside was launched in 2016 to compile resources to improve the recruitment and retention of new GPs.

Improving capacity in general practice

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Following the retirement and medical leave of two additional GPs within the practice in Nefyn, Wales, the recruitment issues became critical and potentially detrimental to patient care. The solution was a combination of several modest modifications, which together became bigger than the sum of their parts.

Practice Communication Cell meetings

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Hackenthorpe Medical Centre, Sheffield, introduced a short daily meeting for all practice staff to improve morale and processes within the practice.

Standardised cancer referral form

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A tested, validated and standardised referral form was implemented in North East London to improve suspected cancer referrals.

Gardening for the community

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Dr Stockton and Thompson's Practice in Manchester started up a community garden at their practice to educate patients on wellbeing and provide a place for patients to socialise.

Integrated care programme in mental health

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New Invention Health Centre, Staffordshire, have implemented a new model of CPA review in a primary care setting, involving a much bigger multidisciplinary team to include primary care professionals.

Audit of patients at risk of pre-diabetes

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Glyncorrwg Health Centre, Port Talbot, carried out an audit to identify those with prior abnormal fasted glucose and those at higher risk of pre-diabetes.

Working on weight loss with type II diabetic patients

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Dr David Unwin shares his experience working on weight loss with type II diabetic patients

Tackling health inequalities - Bromley by Bow Centre

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Read about Bromley by Bow experience with social prescribing

Implementation of a pathway for patients with suspected IBD

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Stockport CCG and Stockport Foundation Trust implemented a pathway for patients with suspected IBD referred from primary care to be seen in a Rapid Access Clinic in secondary care.

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