Rounding up the Bright Ideas Programme

30 May 2020 

The Royal College of GPs recognised excellence and innovation in general practice through its annual Bright Ideas Awards between 2018-2019. The Awards were presented to healthcare professionals and patients who have identified, tried and tested a better way of doing things when treating and caring for patients.

Bright Ideas Awards were established to inspire, celebrate and recognise fresh thinking in primary care. The Bright Ideas Awards programme ended in March 2020 - the RCGP will no longer be accepting submissions.

Full details of all Bright Ideas 2018-2019 (3 MB PDF)

2019 winners

The 2019 winners represent all four UK nations. Each demonstrated that their Bright Idea improved general practice in one of several areas: increasing patient satisfaction, reducing workload, making the practices more efficient, improving staff morale, and bettering patient satisfaction. 

There are two categories of award: Pioneer Awards recognise ideas that push the boundaries of general practice; and High Impact Awards celebrate those who have taken a fresh approach to addressing the challenges currently facing primary care.


  • England (Pioneer Award): Dr Ben Noble, Woodbrook Medical Centre, Loughborough, developed interactive online ‘Cancer Maps’ based on NICE Guidelines NG12, designed to be used during consultations to help clinicians recognise cancer symptoms
  • England (High Impact Award): Dr Pritti Aggarwal, Southampton Clinical Commissioning Group founded a GP Exchange programme for primary and secondary care professionals to improve interprofessional working, in turn leading to better patient care

Northern Ireland

  • Northern Ireland (High Impact Award): Dr Richard Kirk, South Eastern Health and Social Care Trust, Dundonald, pioneered an initiative to improve communication between medical professionals caring for patients in prisons across Northern Ireland


  • Scotland (High Impact Award): The team at Crimond Medical Centre, Fraserburgh,developed an Opioid Patient Support and Reduction Programme for patients suffering with chronic pain


  • Wales (High Impact Award): Dr Eilir Hughes, Dwyfor Primary Care Cluster, introduced an innovative approach to caring for temporary residents and visitors to Dwyfor during holiday periods
  • Wales (Pioneer Award):Red Kite Health Solutions, South Powysset up a social enterprise to help them to develop a sustainable workforce and improve access to healthcare. 

The 2018 Bright Ideas winners were: 


  • Dr Muhammed Akunjee, (Pioneer Award) ProActiveGP Virtual Clinic, a solution which makes contacting patients more efficient, automated, and safer and reduces face-to-face GP appointments through pre-emptive SMS messaging, freeing them up for patients with more pressing clinical needs
  • Shirley Bull (High Impact) A low-cost method of behavioural psychology to reduce missed appointments at her practice in Sutton Coldfield, Birmingham. 

Northern Ireland

  • Dr Rose McCullagh (High Impact) CBT Pain management course, a proactive approach to treating pain, which reduces long waiting times for treatment at a pain clinic.


  • Dr Shawkat Hasan (Pioneer Award) Career Start GP Programme, A programme designed for First5 GPs, which allows a combination of a practice job and a specialty element together with protected continuous professional development time to undertake a specialist diploma.


  • Dr Sue Goodfellow (High Impact) Improving patient services through co-production with our Patient Participation Group, online access to clinical advice for all appointment requests for GPs and Advanced Nurse Practitioners to ensure those patients with the greatest health need are dealt with first, and face to face appointment time is used appropriately, with the most appropriate health care professional
  • Dr Arfon Williams (Pioneer Award) Improving Capacity in General Practice, a combination of several small, unassuming practice modifications which together brought, sustainable workload for the team, increased morale, and increased patient satisfaction.

The Bright Ideas Awards programme ended in March 2020 - the RCGP will no longer be accepting submissions. Thank you to all who engaged with the programme.

Post written by

RCGP Innovation team

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