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RCGP Primary care market assessment

Your route to RCGP assessment of commercial proposals

RCGP Primary Care Market Assessment Service is a commercial service being offered to individuals and organisations that want to introduce new services and products to the UK primary care market. It provides a comprehensive assessment of the suitability and viability of the proposed service or product against key criteria.

Primary care market assessment builds on the College’s core capabilities in assessment and access to expert opinion, potentially opening up a route to commercial endorsement, project development and partnership working.

Who is it for?

This service is designed for individuals, organisation or companies

  • who wish to carry out targeted market assessment, or
  • who wish to further test new strategies prior to their introduction, or
  • parties seeking College endorsement partnership working for commercial ventures.

It is distinct from existing services and protocols for educational accreditation and quality assurance. For those wishing to apply for accreditation of educational provision, please use the RCGP Education Accreditation service instead.

How does it work?

Parties applying for market assessment or commercial endorsement will be asked to submit key details of their product or service using an application form, which they will be sent once initial contact is made using the form below.

Upon submission and payment of the applicable fee, applications will be distributed among the reviewing team, which will comprise a specially selected panel of GPs with specialist experience. Panel members will make an assessment based on key criteria including those questions that the applicant wishes feedback on.

A report will be delivered to the applicant as part of the service. If required, a follow up session can be arranged with the panel, in the case of market assessment, or with the College Business Development Manager for parties wishing to pursue College endorsement or development opportunities.

A fee will be charged by the RCGP for this service.

British Journal of General Practice information including BJGP Media pack

British Journal of General Practice (BJGP)

The leading Journal of family medicine in Europe.

The BJGP is an international Journal publishing articles of interest to family practitioners and primary care researchers worldwide. It is specifically focused on issues of GPs and directly applicable to the day to day needs of practising GPs. It supports and encourages the highest possible standards of general medical practice and BJGP draws upon over 60 years of publishing expertise and has established itself as one of the leading Journals of family medicine in the world.

The Journal's 2013 Impact Factor is 2.356, making it the top primary care Journal in Europe and one of the world's most highly cited journals of general practice and primary healthcare.

  • Published monthly, it has a distribution of approximately 48,000 and is distributed to members, fellows, and associates of the Royal College of General Practitioners, opinion forming leaders in the UK, health organisations, and subscribers in more than 40 countries worldwide.
  • It is the official means by which the College speaks to its members and is read by key decision makers and opinions leaders.
  • Each month the issue (48-56 pages) contains a forum for letters from GPs, research summaries, reviews, debate and analysis, clinical intelligence and appointments, conference and course information.
  • Our research summaries are of key, peer reviewed papers, linked to the full report which is published online on the BJGP website.

‘The BJGP combines top quality, clinically relevant research with excellent debate and analysis on what matters in general practice and primary care, and also includes an excellent section of arts and culture features, regular columnists and personal viewpoints. Read it!’
Clare Gerada MBE, FRCP, FRCGP, Former Chair of Council, RCGP

‘The new BJGP with its combination of high quality academic papers, incisive editorials and interesting reviews ensures that it has something for everyone to read; in surgery, when travelling by train or at home in the bath! A must read for all GPs.’
Professor Nigel Mathers FRCGP, Honorary Secretary, RCGP


The BJGP is the official journal of The Royal College of General of Practitioners and as such is received by all members of the College and personal subscribers.

RCGP members regularly rate the BJGP as the most valued and most accessed member benefit as it has a vital role in helping doctors keep up to date with medical developments, new drugs, treatments and medications.

GPs provide primary and continuing medical care for patients in the community. They can run specialist clinics within a practice for patients with specific conditions, and increasingly work as part of a team alongside other healthcare professionals, including community health doctors, to discuss care options for patients and their families and help patients to take responsibility for their own health. GPs who are partners in a practice are also responsible for the running of the practice, which involves a range of administrative activities, such as employing staff, managing contracts and working within strict budgets.

GPs play a key role in commissioning healthcare, organising preventive medical programmes for patients as well as promoting health education. They are also required to meet government targets, manage resources to meet those targets and keep abreast of developments in pharmaceutical products.

The BJGP also has an impressive and growing number of non RCGP members who regularly subscribe.


Every issue includes the following contents and features:

  • Editorial and Letters, topical and issue focused editorials and reader correspondence
  • Research, presented as summaries, written by the authors of the papers which are published in full on the BJGP website
  • Out of Hours, a variety of material to stimulate, entertain and inform
  • Debate and Analysis, authoritative and often controversial writing on topical, clinical and policy matters
  • Clinical Intelligence, a range of clinical information based on recently published guidance and reviews
  • Classified jobs, courses, conferences and events

Why advertise in the BJGP?

  • Offers a very targeted audience of qualified and practising GPs
  • Cost effective channel for communicating with large numbers of increasingly influential GPs
  • Its readership represents easily the largest membership base of practising GPs
  • Consistently rated as the most valued member benefit by RCGP members
  • Consistently ranked as the most accessed member benefit by RCGP members
  • Offers very engaged, stable and loyal readership, meaning more attention will be paid to your advertisement
  • Cost per thousand rates are amongst the best
  • Advertising to editorial ratio significantly improves readership of your advert
  • BJGP is recognised as a valuable and trusted source of important information by its readership
  • BJGP has a reputation for delivering the high quality information and research which influences clinical practice
  • Advertisements have a shelf life, long beyond the current issue

Advertising options

The Journal offers display and classified advertising, carrier sheet advertising, as well as inserts which can be targeted to any regions you may want to reach, nationally or internationally. To get the best deal, spread your advertising campaign over a number of issues to get significant volume discounts.

Classified adverts

Provide an excellent cost effective means of putting a short message across to a wide audience of practising GPs.

Display adverts

Are a key part in informing and educating your target market, as well developing brand image and encouraging brand loyalty. It can also help your organisation convey the positioning of the brand and influence buying decisions.

Placing display advertisements within the BJGP

  • Will help your organisation develop and then maintain brand awareness amongst your target audience of practising GPs
  • Offers you an unrivalled opportunity to increase the awareness of your product or service amongst GPs. Doctors will not buy a company's products or services if they do not know it exists or are made aware of how the product or service can benefit them or their patients.


  • have advantage because they can be shared around a medical practice due to their removable nature
  • have greater impact factor than advertisements that they are immediately seen on opening wrapper
  • can be targeted by Region if content is only relevant to one or more geographical location, offering cost effective targeting
  • can be booked at much shorter notice and can be of any design or format
  • can be combined with an advertisement (print version of the Journal advertisement) at an agreed discount.

Carrier sheet

Achieve maximum impact by advertising on the carrier sheet. Your advertisement will be the first thing readers will see when receiving the Journal.

Contact us for information on rates and discounts
E:  |  T: 0161 872 6667

We offer a 10% discount to registered charities, agencies, fellows, members and associates of the RCGP. All prices are subject to VAT.

InnovAiT advertising information

InnovAiT is the RCGP journal promoting excellence in primary care through quality education.

Aimed predominantly at GP trainees, InnovAiT rotates through the whole RCGP curriculum on a three year cycle. It's also an invaluable resource for newly qualified GPs and GP trainers.

Each issue covers two clinical themes and one non clinical area. Regular features include:

  • News section highlighting important policies, research and guidelines
  • GP career profiles and insights from GPs at different stages in their careers
  • Exam tips for the MRCGP assessments
  • Applied Knowledge Test (AKT) questions to enable readers to check their own knowledge
  • 10 minute scenarios that can be used for tutorials, personal learning or discussion in groups

View the InnovAiT advertising ratecard [PDF].

Jobs board advertising information

A listing on the RCGP Jobs page will ensure that your vacancy is viewed by your target audience. It’s the obvious destination for any GP looking for a new opportunity.

The Jobs page is promoted to over 50,000 RCGP members in regular monthly ebulletins. We also offer job seekers the opportunity to set up email alerts when suitable vacancies are posted on our Jobs page.

A listing allows you to provide a brief description of the vacancy, as well as a link to your organisation’s homepage. You also have the flexibility of being able to extend the advertisement deadline, should you need to.

Advertising rates

  • Logo and listing: £150 + VAT for 30 day display
  • Amend closing date: £100 + VAT for an additional 30 day display

RCGP members receive a 10% discount on advertising rates.

Special offer for RCGP members

To support your recruitment efforts and save you money, RCGP members can purchase either a one-month 1/4 or 1/8 page recruitment advert in the print edition of the BJGP and we’ll also list your job advert for free on our online jobs board for up to six months*, until your vacancy is filled.

What’s more, we’ll even promote your vacancy to all 50,000 RCGP members via our monthly ebulletin, at no extra charge.

Packages available

  • 1/4 page advert package to include up to 12 months online and ebulletin coverage or until the position is filled: £613.80 + VAT (including 10% member discount)

  • 1/8 page advert package to include two months online and ebulletin coverage: £297 + VAT (including 10% member discount)

To purchase one of these packages, email or call Susie Smith on 0161 872 6667.

*Offer applies only to the vacancy advertised in the BJGP print edition. Please note, we no longer accept adverts for overseas vacancies, including Republic of Ireland.

You can also include a banner advertisement that will appear on every page within the jobs section at the following rates:

  • Leaderboard: 728 x 90px @ £600 + VAT per month
  • Landscape advertisement: 368 x 250px @ £400 + VAT per month
  • Square advertisement: 175 x 175px @ £250 + VAT per month

Contact us to place your advertisement
E:  |  T: 0161 872 6667

      RCGP Annual Conference advertising information

      The RCGP Annual Conference is the must attend event of the year for GPs and practice team colleagues, showcasing the latest clinical and policy developments across the UK and brings together an impressive range of national and international speakers. 

      The RCGP Annual Conference offers a wide range of unique and creative opportunities enabling you to demonstrate dedication and investment in the primary care industry and to stand out as a leader.

      Future Annual Conference dates 

      • 6-8 October 2016, Harrogate International Centre, Harrogate

      Exhibitor opportunities

      A unique opportunity to engage and network with over 1500 GPs and practice team members

      • 100 word Company profile in the conference handbook and mobile app
      • Listing on the conference website with link to the exhibitors’ website
      • Full shell scheme and electrics package
      • List of attendees (subject to data protection)
      • Access to a wide range of exclusive sponsorship opportunities
      • All refreshments and lunch served within the exhibition hall to maximise flow of delegates
      • Increase sales and generate new contacts
      • Raise the profile and awareness of your company, products and services
      • Stay ahead of your competitors and learn about industry updates and developments
      • Conduct market research to identify the current issues and needs of primary care health professionals

      Sponsorship opportunities

      Conference sponsors will benefit from year-round marketing support via prominent exposure in advertisements, the conference website, marketing leaflets and enewsletters as well as considerable presence in event literature and during the event itself.

      To discuss our various sponsorship packages, please contact

      RCGP One Day Essentials advertising information

      Launched in 2011, this series of focused, one-day clinical conferences for general practitioners has proved to be a real success.

      Regularly attracting over 100 delegates at each event, with strong programmes designed by clinical experts and excellent support from partner organisations, has led us to expand the programme of clinical one-day conferences for 2016-17.

      Sponsorship and exhibition opportunities

      Join us as a sponsor or exhibitor and engage face-to-face with GPs and primary healthcare professionals. Meet and network with GPs across the series of events and tell them exactly how your organisation can help their patients. By sponsoring and exhibiting with us, you can raise awareness and generate interest in your cause with a key audience.

      We have a variety of sponsorship and exhibition packages to help you promote your organisation and we would be happy to discuss a package tailored to suit your needs. In addition, we would be pleased to discuss opportunities to sponsor the whole series or to exhibit at multiple events at a discounted rate.

      Principal sponsor

      One package* is available per conference, which includes but is not limited to:

      • A 20 minute sponsored conference symposium as part of the main programme
      • An opportunity to host a meet and greet at your stand affording opportunity for your speaker to answer further questions regarding the symposium
      • The premier exhibition space
      • Company logo and listed as principal sponsor on all event promotional material (emails, advertisements and website), reaching over 50,000 GPs
      • Complimentary delegate passes for two people, your colleagues or guests

      * Please contact us for full details of the sponsorship packages.

      Exhibition stands

      Packages are available for any organisation wishing to exhibit, offering invaluable face to face time with practising GPs. The packages include but are not limited to:

      • Company logo and 100 word editorial in the delegate pack
      • Full delegate list
      • Complete conference documentation
      • Lunch and refreshments for up to two representatives.

      Contact us

      To discuss any of these opportunities, email or telephone: 020 3188 7506.

      We offer a wide range of advertising and sponsorship opportunities across various RCGP publications, events and communication channels.

      Covering journals, emails, web pages and events, the RCGP can offer advertisers, sponsors and exhibitors exposure to over 50,000 RCGP members and the wider primary care audience.

      Please select the options above to find out more information, or contact us using the Enquiry form below to discuss any of these options.


      RCGP advertising enquiry form

      To discuss any of these opportunities, please complete this enquiry form

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