14 June 2000

Breast Feeding Encouraged by Winners of the RCGP/Boots The Chemists Research Paper of the Year Award

 
The winning paper for the 1999 RCGP/Boots The Chemists Research Paper of the Year Award has been announced as "Qualitative study of decisions about infant feeding among women in the east end of London". The authors, Dr Pat Hoddinott, a previous RCGP Training Fellow, and Professor Roisin Pill studied first time mothers and their reasons for deciding whether or not to breast feed.
The researchers selected 21 women for investigation from an inner city area who had left full time education at an early age. The group was selected for investigation as they were known to have low rates of breast feeding. Qualitative semi-structured interviews were conducted in the women’s homes early in pregnancy and six to ten weeks after birth. The researchers found that those women who had seen a relative or friend breast feed successfully and described this positively were more committed to breast feeding and more likely to succeed. The researchers concluded that the decision to breast feed is influenced more by experience of seeing successful breast feeding than by literature. All the women knew that breast feeding has health benefits but this was not found to influence their decision.
The paper was shortlisted with four other entries for an in-depth discussion by the panel of assessors chaired by Professor Philip Hannaford MD FRCGP, Director of the RCGP Centre for Primary Care Research and Epidemiology at the University of Aberdeen. The paper was chosen for the important message it contained relating to the encouragement of breast feeding as well as offering new insights on how its uptake can be improved and sustained. The panel were particularly impressed by its relevance to the whole primary care team and to health rather than illness.
 
(Cont/…) (Cont/…2) Dr Pat Hoddinott is a part time GP principal at the Macduff Medical Practice in Banffshire, North East Scotland and an Honorary Clinical Research Fellow in the Department of General Practice and Primary Care at the University of Aberdeen. In 1995 she was awarded a two year research training fellowship, funded by the RCGP and the Medical Insurance Agency Charity. This enabled her to complete a part time distance learning MPhil at the Department of General Practice at the University of Wales College of Medicine in Cardiff under the supervision of Professor Roisin Pill, during which part of the work for this study was undertaken. Professor Roisin Pill originally trained as a social anthropologist and began her research career as a social scientist firstly in Swansea University and, for the past twenty years in the Department of General Practice at the University of Wales College of Medicine where she is now Research Professor (Social Science). With other members of the Department she is committed to demonstrating the contribution that qualitative theory and methods can make to the design and evaluation of the complex psycho-social interventions increasingly being attempted in general practice. Roisin Pill has published extensively and was awarded a personal chair in 1995. The RCGP/Boots The Chemists Research Paper of the Year Award was set up in 1996 by the College’s Research Group with sponsorship from Boots The Chemists. It is designed to raise the profile of research in general practice and give recognition to an individual or group of researchers who have undertaken and published an exceptional piece of research relating to general practice. Professor Philip Hannaford said "This paper received unanimous praise from the judges for demonstrating how primary care research can provide new insights into important health issues." (Cont/…)
 
(Cont/…3)
Chairman of the RCGP Research Group, Professor Yvonne Carter MD FRCGP, said: "This is an excellent paper on a qualitative study undertaken within a general practice setting. It is particularly pleasing to see one of the College’s previous Research Training Fellows go on to be the co-author of a Research Paper of the Year, demonstrating not only the high quality of research achievable in a general practice setting but the value of research fellowships in developing primary care researchers."
Digby Emson, Pharmacy Superintendent for Boots The Chemists commented: "Boots The Chemists is delighted to be sponsoring this award. This year's winner highlights the need for members of the primary healthcare team to provide easy access to healthcare information. This is particularly the case for those members of our community who may not immediately turn to professionals for advice. The study challenges us to communicate information on healthcare topics in new and different ways so that we can reach those who can most benefit from it."
The authors will present their winning paper at a one day seminar to be held at The RCGP on 21st June 2000 - "2000 and on – Funding for Primary Care R&D and the Primary Care Research Agenda for the Future" – sponsored by Boots The Chemists. Speakers will include Professor Cliff Bailey who will speak on supporting primary care research and Professor David Mant FRCGP who will speak on the ‘Future Agenda for Primary Care R&D’. The Boots Research Paper of the Year Award will be announced and presented at 1.45 pm.
 
End For further information, please contact:
Jacqueline Blissett, RCGP Press Office: 020 7344 3135
 
Notes for Editors
Journalists are welcome to attend the 2000 and On – Funding for Primary Care R&D and the Primary Care Research Agenda for the Future Seminar on 21st June 2000. If you would like to attend please contact Jacqueline Blissett on 020 7344 3135.
The winning paper of the RCGP/Boots the Chemist Research paper of the Year Award was originally published in the British Medical Journal on 22nd January 1999.
 
i R&D - Research and Development
ii Professor Cliff Bailey is Lead for NSH R&D Director for Primary Care
iii Professor David Mant is Co-ordinator of Review of Primary Care R&D Strategy for the Clarke Review of the NHS Funding Levy
 
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